Comments on: “Relevant ads” http://papabean.org/2009/08/relevant-ads/ i {work, game, rant, geek out, lost my mind} Sun, 04 Sep 2011 17:35:59 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: papabean http://papabean.org/2009/08/relevant-ads/comment-page-1/#comment-20024 papabean Tue, 27 Oct 2009 22:17:39 +0000 http://papabean.org/2009/08/relevant-ads/#comment-20024 You are correct that NO advertising can subvert one's will to buy a product they have no interest in purchasing. However, advertising can bring to light products or services that people had no use for prior to the implication that their life was lacking without said product or service. Yes, allowing people to opt-out would actually satisfy me. So long as I could opt-out of not only a particular ad set or server, but the numerous other domains/servers owned by that parent company. Behavioral targeting is more effective specifically because it targets the consumer's interests. This doesn't necessarily mean that the product is one that was needed. It can also exclude something that may be of interest to them based on their browsing habits alone. For me, my browsing habits don't completely reflect my offline interests. You are correct that NO advertising can subvert one’s will to buy a product they have no interest in purchasing. However, advertising can bring to light products or services that people had no use for prior to the implication that their life was lacking without said product or service.

Yes, allowing people to opt-out would actually satisfy me. So long as I could opt-out of not only a particular ad set or server, but the numerous other domains/servers owned by that parent company.

Behavioral targeting is more effective specifically because it targets the consumer’s interests. This doesn’t necessarily mean that the product is one that was needed. It can also exclude something that may be of interest to them based on their browsing habits alone. For me, my browsing habits don’t completely reflect my offline interests.

]]> By: Jeff http://papabean.org/2009/08/relevant-ads/comment-page-1/#comment-20023 Jeff Tue, 27 Oct 2009 20:30:27 +0000 http://papabean.org/2009/08/relevant-ads/#comment-20023 Actually, advertising cannot fill that void. If you don't want a product, you won't buy it. No amount of advertising can sell you something you don't want or need and be sustainable. Marketing fills the void by informing you about something you need or want. They don't call it market research for nothing :P Please don't stone me to death, but Behavioral targeting is relevant and makes advertising more effective. The problem with how is now is there is no opt-in or out. If that was included would you feel better? I am a privacy advocate, that's why having the choice matters. Actually, advertising cannot fill that void. If you don’t want a product, you won’t buy it. No amount of advertising can sell you something you don’t want or need and be sustainable. Marketing fills the void by informing you about something you need or want. They don’t call it market research for nothing :P

Please don’t stone me to death, but Behavioral targeting is relevant and makes advertising more effective. The problem with how is now is there is no opt-in or out. If that was included would you feel better?
I am a privacy advocate, that’s why having the choice matters.

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