Louis C.K.’s latest concert video for $5 – legitimately!
Comedian Louis C.K. decided to release his latest concert video via the Internet, exclusively from his website, free from DRM. This allowed him complete control over distribution, format and cost. The corporate middlemen were cut loose and Louis was able to provide his fans with a legitimate way to reward his hard work.
It appears it's been a resounding success. Here's a small excerpt of a note he posted yesterday on the site:
The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website
It's fantastic to see someone with such visibility taking the approach of selling their art/work directly to their audience. Radiohead and Nine Inch Nails have done it with some success and it's good to see it spread to video production.
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